TRL Krosaki Leverages Microsoft Dynamics 365 to Improve Customer Experience

TRL Krosaki Refractories Limited, a leading refractory manufacturing company in India, partners with Intech Systems, a Microsoft-certified Gold partner, to implement a system that could automate all sales and marketing activities for their organization and create a central data repository to improve the effectiveness of all customer-related operations.

To ensure that the interests of their customers always take center stage, TRL Krosaki decided to invest in a CRM solution. Intech Systems implemented a solution that enabled the organization to get all touchpoints in place to track and optimize the end-to-end customer lifecycle.

With Dynamics 365 CRM driving the integration of different processes, TRL now has a 360-degree view across marketing, sales, and customer service. The organization also leveraged data and intelligence to improve services. The use of Power BI for reports gives an integrated view across ERP and customer engagement.

The entire value chain has been reinforced and is enabling TRL to achieve its business objectives. The organization has witnessed a notable improvement in process management, transparency, and the overall effectiveness of operations.

“We look at Dynamics 365 CRM as more than a solution, it is a company-wide business strategy, designed to improve revenues and profitability by reducing costs and increasing customer loyalty. We can understand customer requirements and expectations on a real-time basis,” said the Senior General Manager (ICT) & CIO, CISO, at TRL KROSAKI REFRACTORIES LIMITED.

We are honoured to have TRL Krosaki partner with Intech Systems for this project,” said Anuja Parikh, CEO at Intech Systems. “We look forward to a long and successful association by delivering the best of the solutions in the industry that will enable the organization to accomplish their business goals swiftly and more efficiently.”

Please visit https://lnkd.in/ekmwcKfQ for more detailed information on how Intech Systems helped TRL Krosaki leverage D365 CRM to improve customer experience.

About TRL Krosaki:

TRL Krosaki is an Integrated Management Systems (IMS) certified company and is the No.1 refractories manufacturing company in India. It manufactures a wide range of products like Basic, Dolomite, High Alumina, Monolithics, Silica, Taphole Clay and RH Snorkel Refractories. The company also provides technical services to its customers in the form of Refractories Management Services, Refractories Engineering Services and Technical Support Services.

About Intech Systems:

Intech Systems is a three-cloud Microsoft-certified partner that boasts deep expertise in providing digital transformation solutions for organizations by leveraging the Microsoft 365, Dynamics 365, and Azure solution stack. Intech is recognized as a top-tier Microsoft implementation partner globally and specializes in transformative technology solutions such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), Business Process Automation, Business Intelligence, Cloud Infrastructure, Data Management, Productivity & Collaboration and Generative AI (Gen-AI) solutions. As a trusted Microsoft Solutions Partner, we are capable of doing complex technology implementations catered to an organization’s specific needs & also rapid solution implementation such as our Microsoft Dynamics 365 Business Central implementation packages. We pair our implementations with end-to-end customer support, offshore development & 3rd party integrations. With offices in India, USA (United States of America), and Singapore, we work with clients across globe to empower businesses with cutting-edge technology solutions. Our latest services aim at delivering business ready AI solutions to the customer, like our Microsoft Copilot Consulting Services & Solutions for small, medium & large enterprises. Intech’s expertise lies in building software solutions for Manufacturing, Professional Services & Healthcare. Our Dealer Management System, Sales and Service CRM for Manufacturing, Field Force Automation for Pharmaceuticals and Manufacturing Central are some of our leading industry solutions. Intech’s vision is to catalyze digital futures for operation-centric industries globally, we are at the forefront of innovation, helping organizations drive growth and innovation like never before. Contact Us to learn more.