Manufacturing companies tend to focus mainly on production, distribution, and supply chain. So, a CRM software for manufacturing industry often gets overlooked.
But the main reason manufacturing companies are now leveraging CRM is that it provides them a detailed overview of their customers’ needs and requirements. This empowers them to forecast demand, optimize pre-sales and sales processes at organization level, and deliver unparalleled customer service. A CRM system for manufacturing allows organizations to look beyond the traditional product differentiation approach and focus on the bigger picture of overall optimization and profitability.
Customers expect a seamless engagement across various stages of their buying journey. This makes it vital for manufacturing companies to transform their service capabilities within both the key functions – sales and services.
Sales and Service App for manufacturing is an ISV solution, built on the robust Microsoft Dynamics platform. The app gives manufacturing companies a 360-degree view of their customers including enquiries, dues and outstanding, proposals and orders, invoices, and inventory. By contextualizing every customer interaction, this CRM solution for manufacturing enables faster and accurate response to the production demand. With the accurate predictions about buying behavior and preferences, it becomes easy to build efficient manufacturing and supply chain operations.
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