About Primal Pet USA
Primal Pet USA is a leading manufacturer and dealer of premium raw and fresh pet foods. With sales through multiple channels, including Amazon, retail stores, and direct distribution, they prioritize delivering high-quality nutrition for pets. To enhance customer experience and streamline support, they turned to Microsoft Dynamics 365 Customer Service.
Quick Summary
Primal Pet faced fragmented customer service operations across calls, emails, and social media, causing inefficiencies and delayed responses. By integrating all interactions into a single platform with Microsoft Dynamics 365 Customer Service (Omnichannel) and Power Automate, Intech Systems helped them:
- Automate workflows and reduce manual effort
- Improve tracking, routing, and ticket management
- Build dashboards and gain better visibility
- Enhance scalability for future AI and automation adoption
Industry: Manufacturing
Sector: Food & Beverage
Location: United States of America
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