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Elevate Manufacturing: 360° Customer Management with Dealer Management Systems

January 23rd, 2024

Intech Systems

CRM, Dealer Management System

Have you ever wondered how leading manufacturers are navigating the complex consumer landscape of today while simultaneously dealing with global disruptions and changing industry dynamics? Some of the major challenges that manufacturers today face include inventory uncertainties, financial worries, and the lack of personalized customer interactions. In the face of such challenges, how does one not only adapt but thrive? The remedy lies in a robust and comprehensive solution- a 360-degree customer management tool. In this blog, we will be discussing why the need for such a tool exists today and how manufacturers can harness the power of a dealer management systems to revolutionize their sales and dealer management processes.

The Rising Need for 360-Degree Customer Management and the Role of Dealer Management Systems

Manufacturers today are wrestling with multifaceted challenges, from streamlining order and shipment management across primary, secondary, and tertiary sales channels to market demand volatility and inventory visibility. Traditional customer management approaches often fall below par when it comes to tackling the dynamic needs of modern manufacturers. The demand for a better way to conduct personalized interactions with customers and track inventory and financials has never been more critical, and this is where a 360-degree customer management tool comes into play.

By seamlessly integrating end-to-end sales management, dealer performance management, and customer engagement, this tool provides manufacturers with a unified view of all their customer interactions. In addition to empowering manufacturers to anticipate and fulfill customer needs, this tool also streamlines order management, from initial inquiry through post-sales support, boosting productivity and efficiency.

In the previous blog, we discussed what is a dealer management system and how it helps businesses manage their day-to-day operations. We already know that a DMS (Dealer Management System) integrates diverse functions such as inventory management, sales tracking, customer relationship management, and financial reporting into a single platform, providing manufacturers the ease of convenience and accessibility to manage their operations from a single platform. In this blog, we will take a look at how the DMS acts as the linchpin in achieving comprehensive customer management, ensuring a unified and efficient approach to every facet of the manufacturing process.

Unveiling the Power of Dealership Management Systems for 360-Degree Customer Management

Let’s dive into the capabilities of a robust Dealer Management Systems software (DMS) tailored for manufacturers and the five key features that empower manufacturers to carry out 360-degree customer management operations.

1. Seamless Sales and Order Management:

The DMS tool offers manufacturers a unified view of their sales processes across primary, secondary, and tertiary sales channels and manages the end-to-end order fulfilment cycle, from initial sales inquiry to post-sales support service.
By gaining access to centralized sales data, manufacturers can gain real-time insights into their shipments, dealer channels, and customer interactions, thereby increasing efficiency and streamlining shipment and order management. The dealer sales management CRM tool also empowers the manufacturers to build a quicker and more responsive customer sales strategy, so they can optimize shipments across all channels, deliver their orders on time, and improve customer experience and satisfaction.

2. Elevate Customer Satisfaction:

The DMS tool offers manufacturers a new and improved way to engage with their customers across various touchpoints. Manufacturers can execute personalized marketing campaigns through the tool and measure the effectiveness of each campaign. This tool also captures and helps analyze customer data, so manufacturers can get real-time insights across all touchpoints of the customer journey, and continually improve the way they nurture their customers and enhance their overall product experience.

This tool also handles complaint management and generates customer satisfaction scores, so you can continuously improve your relationship with your customers. Through automated support workflows and personalized communication, manufacturers can proactively address customer concerns if any, and foster brand loyalty.

3. Dealer Network Management and Performance Tracking:

This tool extends its capabilities to cover dealer network management and handles dealer onboarding, dealer document verification, dealer training, dealer account information, product catalogues, discounts, schemes, dealer targets, dealer termination, transfers, and more, providing manufacturers with complete visibility of their distribution channels.

Through centralized monitoring, manufacturers can evaluate the performance of individual dealers, track sales trends, and ascertain improvement opportunities. This approach enhances collaboration with dealers across several distribution channels and data from dealer dashboards also allows manufacturers to modify their strategies, ensuring a synergetic relationship with dealers. The ability to improve the operations of the entire dealer network puts manufacturers at a strategic advantage, nurturing a collaborative environment that ensures customer satisfaction, and propels the business toward greater heights.

4. Mitigate Uncertainties and Fine-Tune Inventory Management:

The DMS’s inventory management capabilities go beyond conventional approaches, actively augmenting stock levels to ensure manufacturers are well-equipped to meet customer demands without excess overhead. By harnessing the power of predictive analytics, the dealer inventory management tool foresees fluctuations in demand, reducing the risk of stockouts or overstock situations.
This approach not only boosts operational efficiency but also supports overall supply chain resilience, ensuring manufacturers sail through uncertainties with precision and agility.

5. Streamline Financial Processes for Improved Decision Making:

The DMS tool also provides manufacturers with a unified view of the entire order-to-cash process, providing insights into the flow of orders, payments, and revenue. This robust system goes beyond merely tracking transactions, enabling thorough analysis of each step of the order fulfillment process. DMS empowers manufacturers by expediting seamless transaction management, automated invoice generation, and real-time payment tracking. This approach offers manufacturers complete transparency into their financials and provides actionable insights and data-driven decision-making, which can serve as a powerful differentiator for manufacturers.

In addition to order-to-cash insights, DMS also offers automated incentive management. Manufacturers can manage month-wise, quarter-wise, or year-wise incentive setups and define multiple product groups on which the incentive is applicable. It even facilitates the generation of an auto credit note for the final incentive value. The tool also provides insights into customer transactions and inclinations, fostering personalized interactions. Hence, it is clear that DMS is not just a tool for transactions, but manufacturers can leverage it as a means for strategic financial planning, paving the way for the long-term financial health of manufacturing processes.

Intech’s Dealer Management Systems: The Ultimate Customer Management Solution for Your Manufacturing Business

From managing dealer network headaches to syncing sales across all vendor channels and optimizing inventory and stock visibility, Intech’s DMS solution serves as an all-encompassing tool for leading manufacturers to achieve customer success by enabling them with a 360 degree customer view.
Intech’s DMS has emerged as a transformative force, assisting manufacturers in easily sailing through the complexities facing modern manufacturing businesses. It offers an exhaustive list of functionalities, including sales management inventory management, credit and incentives, flexible approval workflows, customer engagement, and integration with third-party payment gateways and aggregators, among several others. This robust tool not only tackles current manufacturing challenges but also drives businesses toward operational excellence, growth and agility. By leveraging this tool, manufacturers can lay the foundation for lasting success, ensure customer satisfaction and loyalty, and manage dealer operations on the go. Intech’s Dealer Management Systems stands as a powerful differentiator, offering a pathway to productivity, customer-centricity, and unmatched success.

Check out our other blog to learn more about the capabilities of Intech’s Dealer Management System and how it stands out from all other tools available in the market today and how it is reshaping the manufacturing industry as a whole.

Next Steps?

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We at Intech are THE OGs when it comes to manufacturing. With decades of experience implementing projects for manufacturing businesses worldwide, we have a ton of expertise and we can help you set up the right tools for your manufacturing business. We can help you implement vendor management solutions, purchase order software, sales management and sales operations solutions.

About Intech Systems:

Intech Systems is a three-cloud Microsoft-certified partner that boasts deep expertise in providing digital transformation solutions for organizations by leveraging the Microsoft 365, Dynamics 365, and Azure solution stack. Intech is recognized as a top-tier Microsoft implementation partner globally and specializes in transformative technology solutions such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), Business Process Automation, Business Intelligence, Cloud Infrastructure, Data Management, Productivity & Collaboration and Generative AI (Gen-AI) solutions. As a trusted Microsoft Solutions Partner, we are capable of doing complex technology implementations catered to an organization’s specific needs & also rapid solution implementation such as our Microsoft Dynamics 365 Business Central implementation packages. We pair our implementations with end-to-end customer support, offshore development & 3rd party integrations. With offices in India, USA (United States of America), and Singapore, we work with clients across globe to empower businesses with cutting-edge technology solutions. Our latest services aim at delivering business ready AI solutions to the customer, like our Microsoft Copilot Consulting Services & Solutions for small, medium & large enterprises. Intech’s expertise lies in building software solutions for Manufacturing, Professional Services & Healthcare. Our Dealer Management System, Sales and Service CRM for Manufacturing, Field Force Automation for Pharmaceuticals and Manufacturing Central are some of our leading industry solutions. Intech’s vision is to catalyze digital futures for operation-centric industries globally, we are at the forefront of innovation, helping organizations drive growth and innovation like never before. Contact Us to learn more.