CRM: Why is it the most valuable asset for your business?

July 14th, 2017 Intech Systems Dynamics CRM, Microsoft Dynamics

What is the most important asset of your company? The answer differs according to the business, industry and your business state. But the one thing that is common for every type of business is they yearn to gain more customers, thus more business. Customers are important for every business. They are the reason businesses succeed or fail. But still, once businesses acquire customers and get their payment, they neglect their customers. You will lose most of your customers if they are not taken care of after their purchase. This is the point where CRM comes to your rescue.

A complete overview of your customers

Do you still use Excel to maintain customer data? Do you spend most of your time in updating the customer data? If you say yes to these questions, you need a CRM software for your company at the earliest. Excel files may get lost and outdated. Business cards are of no use if there are piles of them on your desk. A customer database increases in value when everyone works together on filling it with data and when it is updated without much ado.
Here are 4 reasons why CRM can be the most valuable asset for your business:

1. Leads, opportunities, customers – everything in one place

CRM lets you add contact or leads in the system and helps you nurture them. Right from prospect to after sales service, CRM helps you stay updated about the status of every contact in the system. It lets you organize your customers and contacts so that you can take any action, whenever needed. CRM helps you bifurcate the data into suspects, leads, prospects, opportunities, lost cases, and custom fields too to give you accurate insights.

2. Know what to do next

You get an idea of how many leads you are working on and how many of them got converted. This ratio can be less but you can always keep your leads warm by keeping them in touch with your company. It is important to keep them engaged so that instead of losing them, you can convert them in future too. And if you have an effective email marketing strategy or a great seminar plan, their business might be yours for the next quarter.

3. Stay updated about interactions

It doesn’t matter who is handling which case from your organization, you know the status of every case. You know what should be the next step and which stage your lead is in. Keeping records of every interaction helps you know your prospect/customer better. Building relationships through various channels, campaigns and ads then become easy.

4. It retains all the customer data

You don’t need to rely on outdated spreadsheets and keep them updating. Even when your employees leave the company, stay assured that the data is safe and secured in the CRM system. Don’t let the external changes affect your customer data.

Conclusion

Without a CRM system, it’s difficult to handle your customers. Companies using CRM are already realizing its value. They have learned how to satisfy their customers, how to build long-term relationships and how to get the most out of their customer data. Companies have started using modern CRM system which helps them enhance their employees’ performance too.
Still managing customer data manually? Try Dynamics CRM free for 30 days and decide by yourself.

About Intech

Intech Systems is a three-cloud Microsoft-certified partner that boasts deep expertise in providing digital transformation solutions for organizations by leveraging the Microsoft 365, Dynamics 365, and Azure solution stack. Intech is recognized as a top-tier Microsoft implementation partner globally and specializes in transformative technology solutions such as ERP (Enterprise Resource Planning), CRM (Customer Relationship Management), Business Process Automation, Business Intelligence, Cloud Infrastructure, Data Management, Productivity & Collaboration and Generative AI (Gen-AI) solutions. As a trusted Microsoft Solutions Partner, we are capable of doing complex technology implementations catered to an organization’s specific needs & also rapid solution implementation such as our Microsoft Dynamics 365 Business Central implementation packages. We pair our implementations with end-to-end customer support, offshore development & 3rd party integrations. With offices in India, USA (United States of America), and Singapore, we work with clients across globe to empower businesses with cutting-edge technology solutions. Our latest services aim at delivering business ready AI solutions to the customer, like our  Microsoft Copilot Consulting Services & Solutions for small, medium & large enterprises. Intech’s expertise lies in building software solutions for Manufacturing, Professional Services & Healthcare.  Our Dealer Management System, Sales and Service CRM for Manufacturing, Field Force Automation for Pharmaceuticals and Manufacturing Central are some of our leading industry solutions. Intech’s vision is to catalyze digital futures for operation-centric industries globally, we are at the forefront of innovation, helping organizations drive growth and innovation like never before. Contact Us to learn more.